Endangered

Horses Cut Shop

We are bearing witness to the extinction of the home town hero. The woman who owned the record store and the man who took over the bakery from his parents. The Tavern that is now a Rite-Aid and the florist shop that how houses a Chase bank. While small town and neighborhood services still exist in America, increasingly they are being supplanted by a daisy chain of corporate facsimiles, leaving little to differentiate one community’s commercial experience from the next. Small Town America is fast becoming Same Town America as the independent businesses which define our individual geographies disappear, never to return. The survival of these endangered small businesses amounts to a few extra dollars a month, some much deserved press and solid pat on the back for their fearless and often generational pursuit of the American dream. When you can, America, support local awesomeness.

Sincerly,

Horses Cut Shop
Office of the Registrar